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The research in this report explores the utility and feasibility of providing consumers with information on the impact of aviation on the environment, to enable better decisions when booking flights.
Through the use of focus groups and an online discussion community, it provides insights into consumers’ views into the types of information, accessibility and trust. It also helps to unravel the disconnect between stated and revealed preferences and the conscious and subconscious barriers to action when it comes to considering the environment, when using aviation products and services.
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