Following two years of severe disruption to the aviation sector, the Civil Aviation Authority (CAA) is looking to take a step back and build a fresh picture of the attitudes and behaviours consumers have when it comes to flying in the UK, in order to ensure they can better support travellers.
With this in mind, the CAA commissioned Savanta to carry out a detailed piece of deliberative research looking at the following aims:
• Providing a comprehensive understanding of baseline attitudes towards COVID and flying among the general public;
• Identifying what factors trigger changes in confidence and willingness to fly, and what the ‘tipping points’ are for stopping / starting flying again, to support CAA’s ongoing activities;
• Understanding how people’s expectations have changed as a result of the pandemic, and other factors;
• Gathering direct voice of the consumer insight to inform CAA’s approach to regulation.
- Status:
- Current
- Review comment:
- -
- Version:
- 1
- Version date:
- 06-Oct-2022
- View file:
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